Gartner’s newest research highlights six Cool Vendors in Technology Marketing that offer innovative alternatives in the 2021 marketplace.
Analyst house Gartner, Inc. recently released a new research report highlighting six of the emerging solution providers that technology marketing leaders should consider if they’re looking to improve direct and indirect seller success. The 2021 iteration of Gartner’s Cool Vendors in Technology Marketing report features information on smaller companies that offer innovative services not commonly found in the market. This report was compiled by Gartner analysts Ray Pun, Alastair Woolcock, Julian Poulter, Michael Maziarka, David Yockelson, and Christy Ferguson.
The editors at Solutions Review have read the complete report, which is available here, and have put together summaries for each of the vendors listed. While Gartner’s process for selecting each Cool Vendor remains a bit mysterious, we believe that our unique perspective can help you understand how these solutions will fit into the evolving marketplace. The vendors listed below are listed in alphabetical order.