Out-Of-Home (OOH) advertising is more than just a billboard in the middle of the town centre.
With a completely integrated OOH campaign, your brand’s message can reach thousands and achieve some amazing results. You might wonder how OOH advertising can fit with your digital strategy and acquisition goals. Adverttu supercharges OOH vehicle advertising through its smart digital integration, meaning you can track campaign performance and retarget those who saw your ad. Here is how they recommend you integrate OOH into your marketing strategy and exactly why this is a fantastic tool to add to your marketing tool belt.
Why Integrate OOH into your Strategy?
Statistics state that 98% of the UK population are exposed to an OOH ad at least once a week, reaching audiences from all walks of life, including commuters, school-aged children, university students, parents, families, and shoppers. Utilising OOH advertising will garner some great results, generating thousands of impressions. The tool can be used to boost your current campaigns or to launch a new product or brand activation. Billboards, car advertising, posters, digital screens etc., communicate your message to a wider audience while they go about their daily lives.
Out-of-home advertising benefits from being particularly effective at reaching the young, urban, and affluent groups of society who are most social and much more likely to pass on the messages they engage with. This could be within daily life, during…