No marketer could have predicted the last year and a half, with the world’s entire population seeing disruption to their lives in more ways than one.
Consumer behaviour was forced to change and brands had to fast-track developments in ecommerce to meet demand, practically overnight.
Grocery deliveries have rocketed since the pandemic hit, for example, with people spending an additional £3.3bn on online shops over the past 12 weeks compared to the same period in 2019, according to Kantar.
But while online deliveries have risen steeply over the past year, growth now appears to be stuttering given its share of the market for the four weeks to 13 June remained flat at 13.4% and year-on-year sales are up by just 0.2%.
One subset of online shopping that is poised for further growth, however, is rapid deliveries for smaller top-up shops.
A number of fast-track delivery startups with multimillion-pound backing have already established themselves in the UK to capitalise on this nascent market, with brands such as Getir, Gorillas, Dija, Weezy and Zapp all vying for dominance.
There’s over £40bn to play for initially. If you take a healthy size of that it’s a pretty meaningful business just in the UK alone.
Steve O’Hear, Zapp
Fast-track services such as these deliver small quantities of groceries in as little as 10 minutes, doing so direct from their own fulfilment centres, also known as ‘dark stores’.
The IGD currently values ‘quick commerce’ as £1.4bn and…