Market Overview of Global Retail Analytics Industry:
The retail industry is becoming more data-rich as more businesses go digital, establishing many more data capture opportunities. According to Google’s Zero Moment Of Truth (ZMOT) research, 70% of consumers research online before purchasing in-store. Retail analytics gives insights into the business and processes of the organization along with detailed insights on consumers with scope and need for improvement. This field goes beyond superficial data analysis, using data discovery and data mining to filter datasets to produce actionable insights that can be applied in the short term.
The global Retail Analytics Market was valued at a billion USD in 2018 and is expected to reach a billion USD by 2026 with an anticipated CAGR of during the forecast period, 2019–2026.
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The Major Players Covered in this Report: 1010data (U.S.), BRIDGEi2i (India), Diaspark (U.S.), Fujitsu (Japan), IntelliVision (U.S.), IBM (U.S.), Microsoft (U.S.), Oracle (U.S.), RetailNext (U.S.), SAP (Germany), SAS Institute (U.S.), Trax (Singapore), Visual BI Solutions (U.S.), and Zebra Technologies (U.S.), and NEC Display Solutions of America, Inc. (U.S.) & More.
By Component, Software, Services
By Application, Merchandising Analysis, Customer Analysis,…