New York, NY and Oakville, ON, June 28, 2021 (GLOBE NEWSWIRE) — Six Star Pro Nutrition (www.sixstarpro.com), “The Athlete’s Choice” and a leading maker of scientifically formulated premium supplements, announced today its plans to “Shake Up” the college sports landscape. The campaign includes targeted outdoor advertising campaigning for Name, Image and Likeness (NIL) rights for student athletes and a “My First Dollar” athlete influencer campaign for student athletes in states where NIL rules are already in place as of July 1, 2021.
“Six Star Pro Nutrition is excited to be part of the student athlete journey, across all sports and all divisions of collegiate athletics as Name, Image and Likeness regulations are enacted across the country,” said Jarrod Jordan, the Chief Marketing Officer for Iovate Health Sciences International, the parent company of Six Star Pro Nutrition. “Name, Image and Likeness rights offer financial opportunities for any student athlete ambitious enough to dream big, build an audience and market themselves.”
“We also urge and implore states to explore simple, pragmatic solutions that benefit student athletes and the brands who covet working with them (like Six Star Pro Nutrition). This moment has been a long time coming for collegiate athletics and continued bureaucratic red tape in several states will only hinder student athletes from earning a share of the financial pie that is rightfully theirs.”