Facebook this week expanded on a campaign to support small businesses as they recover from the negative effects of the pandemic. The social network started a seven-week virtual experience called the “Facebook Good Ideas Festival” to offer free training and advice on how to use its platform to strengthen their marketing strategies.
The launch of the festival coincided with the observance of the United Nations Micro, Small and Medium-sized Enterprises (MSME) Day on June 28. Facebook collaborated with the International Trade Center, a development agency started by the UN and World Trade Organization, to provide content aimed at helping small businesses to rebuild.
“Throughout the festival, we’ve got both inspirational and educational content covered,” Michelle Klein, vice president of global customer marketing, said in a blog post. “You’ll have ongoing access to free digital skills training and interactive workshops that will help you learn creative new ways to grow your networks, sell goods online and more.”
Facebook’s virtual festival comes as the social network seeks to become a bigger hub for e-commerce and diversify its revenue away from mobile advertising. The company last year said it had 10 million advertisers, most of which are small- and medium-sized businesses that use Facebook’s self-serve tools to run targeted campaigns. As part of its ongoing support for small businesses, Facebook this month delayed a plan to collect a…