Here’s a fun fact not many of us are aware of – today, 30 June, marks World Social Media day. Social media has become a part of our everyday life, and has fast established itself as a critical tool for communications and connection for brands and consumers alike.
According to media reports, World Social Media day was first celebrated by Mashable on 30 June 2010 to highlight its rising importance. The early social media platforms that many of us might have heard about were the likes of MySpace and Friendster. Today, headlines are often stolen by the likes of Twitter, Instagram, LinkedIn, Snapchat, TikTok, WeChat and of course Facebook, which still boasts the highest usage.
Data by Hootsuite and We Are Social also found that as of January 2021, over 53% of the world’s population was connected over social, which was an over 13% increase from the previous year. Below are some other interesting statistics found by Hootsuite and We Are Social.
In Hong Kong specifically, there are about 6.44 million social media users as of 2021, said the study by Hootsuite and We Are Social. This marked a 110,000 increase from 2020 and 2021. The number of social media users in Hong Kong was approximately 85.6% of the population. Around 44.2% of users aged between 16-64 in Hong Kong use social media for brand research and 34.3% in the same age group use it for work.
In light of the rising importance of social media, we turned to our 2021 Agency of the Year Hong Kong results to…