Data streaming platform Narrative announces a new partnership with mobile data provider Complementics that enables marketers and other users to gain access to data or monetize their own. Narrative’s technology which is CCPA and GDPR compliant, allows other parties to collaborate with their data. With consumers spending more and more time on digital channels, data collaborations have especially picked up in the streaming adtech supply chain.
While Narrative has other mobile data sources that it partners with, including Bridge, Cross Pixel and blog comment solution Disqus, the new partnership is significant and has already gained interest from partners, especially on the buy side, said Nick Jordan, CEO of Narrative.
More data needed. With increased privacy regulations in recent years, as well as Apple iOS updates and Google’s cookie deprecation plans, all kinds of organizations are scrambling for data. “When GDPR came out, predictably there was a drop in supply and interest in buying more data. With the Apple changes we see a similar drop in supply.”
Buy or sell? With data seemingly more precious than ever, big brands are teaming up with Narrative as a tech solution to buy as well as to sell their data. Complementrics, for instance, provides mobile audience data solutions for U.S. and international audiences, such as geofencing and location…