By making simple adjustments to common goal-setting frameworks, business owners will gain an edge as the economy recovers.
TORONTO – June 30, 2021 – (Newswire.com)
Husam Jandal, internationally acclaimed business and marketing consultant, has a word of advice for owners of small and midsize companies: “Move beyond acronyms like SWOT and SMART to generate meaningful results.” His article, “5 Goal-Setting Strategies That Will Set Your Business Up for Success,” which outlines simple and actionable steps business leaders can make to improve their outcomes, is live on HusamJandal.com now.
“We’ve been taught frameworks like SWOT and SMART and led to believe they’ll assure success,” Jandal laments. “They’re good places to start, but business owners who develop their plans further have much higher rates of success.”
Jandal says that, on average, only 5% of businesses reach their annual goals. He believes that the problem isn’t usually with the company, its products, or its leadership, but the manner in which its goals are set. Moreover, he believes the issues start the second goals are formulated.
“Many business leaders have a goal in mind, such as increasing revenue,” Jandal explains. “Then, they start strategizing how their sales and marketing teams can meet those goals using the SMART method. However, this approach overlooks SWOT—the company’s strengths, weaknesses, opportunities, and threats. By starting with SWOT, businesses make the…