College athletes are now allowed to monetize their name, image and likeness (NIL) thanks to an unprecedented NCAA ruling this week, removing restrictions for players to profit from marketing deals. The NFL is already feeling the ripple effects, mild as they may be. According to NFL Network and ProFootballTalk, the NFL Players Association has informed NFL agents they will be permitted to represent college football players in NIL marketing agreements.
NIL deals are “not generally the subject” of NFLPA regulations, a Thursday memo informed agents. So NFL player representatives will be free to engage college athletes in striking such sponsorship or marketing deals.
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