There are 210,000 people who follow Shaylee Gonzales on TikTok. She has 129,000 YouTube followers and some 77,000 Instagram followers.
The BYU women’s basketball star has the biggest total social media following from any current BYU athlete. And now she can cash in on that.
For the first time ever, college athletes are now able to profit off their name, image and likeness due to the recent adopted NCAA NIL policy that started on Thursday.
Thursday couldn’t come soon enough for Gonzales, who’s been waiting for the day NIL legislation would pass for years. When Gonzales saw the policy to profit off NIL was coming sooner than later, the BYU guard started getting ready.
Gonzales has a logo ready, has gotten in contact with graphic designers and is working on getting merch ready.
“Just talking with other influencers, other athletes about their social medias and what I can do to grow my brand, and it’s been super, super exciting,” Gonzales said. “This is a super exciting process and I’m just looking forward to grow my brand even more.”
Along with Gonzales, many BYU student-athletes, like those at other Utah colleges and around the nation, have changed up their social media bios to include a specific email businesses or companies could reach out at if they’d like to make some sort of endorsement deal, or something of the like, with them.