The inaugural Caribbean Virtual Travel Expo, a collaboration between Travel Advisors Selling the Caribbean and the Organization of Eastern Caribbean States (OECS), was launched on June 17. The one-day virtual event was designed to send a message that the Caribbean has reopened safely for business. The theme of the event was “From Survival to Sustainability: Charting the Future Course of Caribbean Tourism.” Representatives from hotels, attractions, airlines, cruise lines and tours provided advice, travel deals and free information sessions, to strengthen industry connections and showcase the vacation options in the region.
Some 1,425 delegates registered to participate in the 12-hour program, which included 23 sessions and 40 speakers on the Expo’s virtual stage. Presentations geared exclusively towards travel advisors were held between during the day, and in the evening the sessions were opened to consumers. Audience engagement was facilitated through webinars, chat rooms, one-on-one chats, live polls and more.
Highlights of the Caribbean Travel Expo included:
The Expo had a diverse program lineup of educational and experiential presentations that included:
- Keynote Address: Delivered by Dr. Didacus Jules, director general of the OECS about the “Current Impact of Caribbean Tourism and Future Opportunities.”
- Educational Sessions: Professional topics, such as LinkedIn, Pinterest, storytelling, email and SEO marketing, to enhance…