BATON ROUGE — College athletes across Louisiana can now earn money from their name, image and likeness free of any NCAA rules or state jurisdiction after Gov. John Bel Edwards signed Senate Bill 60 into law on Thursday afternoon.
“This is a critical and historic moment for athletes in Louisiana,” Edwards said. “I am proud to sign into law protections and rules that allow our athletes to profit off their name, image, or likeness. It is only fitting that college athletes be able to benefit financially from their hard work and to have more control over their personal likenesses. It’s beyond time for this law, and I am excited for the opportunities it will open for Louisiana’s talented athletes.”
Edwards had been on the verge of signing the bill for weeks and with the NCAA approving the new policy on Wednesday, LSU athletes are already taking advantage of the new rules.
“This law will be life changing for Louisiana’s college athletes in the best way, because it will allow them to maintain their status as amateurs,” Edwards said.
“Anyone interested, contact me via DM on Instagram,” LSU offensive guard Kardell Thomas posted on Twitter. “Looking forward to opportunities and excited at the possibilities.”
“In the wake of the new NIL legislation that is soon to come, I am announcing that I am seeking collaborations and partnerships that are interested in using my name, image or likeness through avenues such as social media posts, appearances, sponsorships, autograph sales,…