transcosmos inc. hereby announces that the company has deployed and released three new marketing support features on “DEC CMS,” its proprietary SaaS CMS. The three features are, “AB testing” to validate the performance of content, “marketing campaign management,” and “marketing campaign access analysis.” The DEC CMS is a multilingual CMS powered by “Acquia,” a platform built on “Drupal,” the open source CMS used across the world.
1. DEC CMS overview
DEC CMS is powered by “Drupal,” the CMS used across the world.
- Being a multilingual CMS, DEC CMS enables brands to create web pages regardless of the language.
- With its multi-site management feature, DEC CMS centrally manages a variety of content and images used on a brand website.
- Websites, digital signage, car navigation systems, and more, the CMS delivers content to multiple channels.
It is critical for businesses to swiftly execute their digital marketing initiatives responding to customers’ and markets’ changing needs. With the new features that transcosmos have just released, clients can execute their digital marketing initiatives from creating and testing content, to measuring marketing performance, to improving content simply by configuring settings. So far, many businesses had to use different tools for each marketing initiative, which means they had to manage content dispersed across channels. Now, with DEC CMS, clients can execute marketing initiatives efficiently and…