Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend.
As an entrepreneur, I’ve had to make decisions about when to hire, when to outsource, and when to contract with freelancers. As a marketing professional, I advise prospects and clients about which marketing resources make the most sense for their current situation and ultimate goals.
The decision to go with in-house marketing vs. an agency (or both—I’ve seen plenty of that, too) depends on several factors, including your current strengths, short- and long-term goals, and availability of resources.
When to Use an Internal Resource
1. Your marketing efforts are working
If you’ve got tons of website traffic and you manage to keep your sales pipeline full of qualified leads, keep it up! Do what you can to keep that marketing team happy and engaged.
But if you’re reading this article, that’s probably not the case.
That said, even having a killer marketing team doesn’t mean you wouldn’t also benefit from partnering with an outside firm. Sometimes, highly competent B2B marketing teams partner with agencies at the forefront of marketing strategy to upskill their teams or test new strategies.
2. You have the money and resources to support additional staff
Some people, especially in the B2B enterprise or SaaS space, think their product or industry is simply too complex to outsource. They…