- NASCAR has officially joined a content marketing deal with BettorView.
- NASCAR is now the first sports league to partner with the sports betting marketing firm.
- This deal will see in-venue content specifically created for NASCAR fans.
DAYTONA BEACH, Fla. — NASCAR fans will see an all-new way to play as NASCAR partners with BettorView, becoming the first sporting league to do so.
BettorView is a leading sports betting marketing and technology platform that creates in-venue content for sporting events.
With this new partnership, NASCAR betting fans will see exclusive content for big races at major racetracks. This is meant to increase fan engagement.
NASCAR Meets BettorView
Together, BettorView and NASCAR will produce original content that can be accessed during races. The goal is to strengthen the current fan relationship with NASCAR while expanding its offering.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting,” said Joe Solosky, Managing Director, Sports Betting. “NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
BettorView will use its multi-channel solutions to provide touch screen technology at NASCAR venues with original digital content.
There will be over 1,000 in-venue screens at different facilities across the US and there will be customized NASCAR stats and analytics…