College sports opened the box, but now what?
Well, it’s not going to get stuffed back into that box. The NCAA, which allowed student-athletes to monetize their name, likeness and image beginning July 1, is now basically irrelevant.
To earn is a good thing.
But to make it fair, to balance it out, to make policies that deal with it and make it an organized enterprise is quite another.
For a while, it will be mass chaos and nobody knows just how crazy things will get. Folks who’ve worked in college athletics for decades admit they have no clue how this is going to go down.
Bad actors, who have paid recruits under the table, will still try to game the system and find a way to cheat.
Teams who have superstars making money off endorsement deals will find teammates on the roster who are making nothing. How does that build team chemistry? How does a coach get players to focus on a game plan and preparation to play when some guys on the team are distracted by the allure of finding ways to make more coin with a deal?
“If I’m a coach,” said BYUtv’s Blaine Fowler, “I’m thinking, ‘Oh, my goodness, this is the biggest distraction.’”
Frankly, it’s going to be like herding cats.
BYU athletic director Tom Holmoe told 1280 The Zone radio Thursday that nobody really knows how this is going to go. Schools and administrators like himself are going to have to feel their way around and adjust.
Holmoe sent out some guidelines to coaches, players and…