TikTok has gained universal recognition, drives global trends and its core values have enamoured users of all ages. Let’s explore why and how TikTok does it.
From surpassing all-time 2 billion global downloads to being ranked as one of the most downloaded apps in the last decade, TikTok’s popularity has continued to skyrocket and this hasn’t gone unnoticed.
But universal recognition like this isn’t something that is given so quickly to many social media platforms. This got me thinking about why TikTok has gone from being seen as a ‘cringy teenage app’ to an app that has helped even Millennials, parents, grandparents and health professionals navigate these weird and trying times.
My conclusions led me to TikTok’s core values and ultimately, what it stands for: “Inclusivity. Authenticity. Fun. Innovation.” It’s all of these things that have enamoured users of all ages and the main reasons why TikTok has been able to cast a wider net.
It’s also important to note that TikTok trends tend to blow up astronomically and this is because they are picked up by the rest of the social media world.
Here are a few reasons why and how TikTok does it.
1. It speaks Gen Z’s language
Name a better app out right now that can so effortlessly capture the hearts and nuances of Gen Z?
TikTok can speak Gen Z’s language – it doesn’t even have to try. It’s able to do this because its content taps into the relevance of popular culture and trends through…