The recent software update from Apple has thrown marketers worldwide into a tailspin. The latest update by Apple has Facebook fuming, because advertisers won’t be able to precisely target their audiences; however this software update will also impact marketers who send newsletters and bulk emails as part of their overall marketing activities. So does this mean that email marketing is dead? Let’s find out.
As announced on MacWorld, Apple is looking to introduce a new ‘mail privacy protection’ with its new iOS 15 software update that is due to be released later in the year (some folks have already received this update). Mail privacy protection is all about eliminating email tracking and data gathering capabilities from email marketing platforms such as Mailchimp.
No doubt, Android will follow suit (although at the time of writing this, Google has delayed it’s release on blocking third-party cookie tracking scheduled for later this year until further notice) .
What does this update mean for marketers?
The simple truth is that it will hurt us … and hopefully move us in the right direction.
Apple’s official statement reads:
“Mail Privacy Protection will stop senders from using invisible pixels to collect information about the user. The new features help users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their…