RewardStyle the influencer content monetisation technology platform and its LikeToKnow.it shopping app are rebranding to become LTK to unify its two brands for “consistency and simplicity” ahead of its global expansion in H2.
The move will see RewardStyle, the content monetisation technology for influencers, and the shopping app, LikeToKnow.it now operating under LTK moving forward as one unified platform.
The company rebrand will take effect in the UK and US immediately and will also roll out to other global markets, including Germany, France, Australia, China, South Korea and Brazil imminently, where LTK services and its shopping app will be localised for regional brands and influencers later this year.
Influencers use LTK’s proprietary technology platform to create, manage and grow their own e-commerce shops to drive online retail sales for brands including Missguided, Selfridges, Harvey Nichols and MatchesFashion.
To date, global brands have invested more than 1 billion US dollars in creator content through LTK campaigns, collaborations and commissions-on-sales, and there has been a 90 percent increase in UK brands approaching LTK to plan and execute their data-led influencer marketing at scale since Covid-19, adds the company.
RewardStyle rebrands to LTK to drive continued growth as it celebrates 10 years
Amber Venz Box, co-founder and president of LTK, said in a statement: “As a B2B2C platform that uniquely serves all sides of the creator…