JEFFERSON — The Jefferson Chamber of Commerce recently welcomed Protect Wisconsin Waterways as a chamber member.
Protect Wisconsin Waterways is a stormwater education outreach initiative supported by the Rock River Stormwater Group, which includes the City of Jefferson. The Rock River Stormwater Group is a coalition of 11 municipalities from Waupun to Beloit committed to improving the health of the Rock River and other local waterways.
The group launched the Protect Wisconsin Waterways campaign in January 2017 with help from marketing students at the University of Wisconsin-Whitewater. The Protect Wisconsin Waterways campaign is part of the Rock River Stormwater Group’s public outreach efforts to educate the public and improve stormwater practices in the Rock River watershed.
Wisconsin’s communities are interconnected through the waterways, so what happens in Jefferson on the Rock River ends up affecting each municipality down the river. Recognizing this, the Rock River Stormwater Group advocates that community members pay attention to how their day-to-day activities such as cleaning up pet waste, keeping grass clippings off streets and sidewalks, and minimizing fertilizers and salt use can make a difference in area waterways.
Most people often are unaware that the storm drains lead directly to area waterways. Protect Wisconsin Waterways is dedicated to protecting local waterways by educating property owners and businesses about storm…