- Marketers have been closely observing how the pandemic has turned the market upside down and altered the way consumers are communicating, sleeping, working, consuming content or making any purchase calls.
- ‘What next?’ is a question that has been on their minds for a while now and is commonly discussed in group meetings.
- However, very few brands have been successful in closely listening to their consumers, making notes, evolving with the changing behaviour and finally tweaking their marketing strategies accordingly.
- Rahul Jain, CBO & Brand lead of
Hero Electronixshares why the company decided to completely discard traditional marketing approach and switch to newer forms of marketing during the on-going pandemic, new product launches, upcoming trends in the consumer tech industry and goals for this quarter.
Hero Electronix, the electronics venture of the
Hero Electronix has also been focusing on expanding its presence in the market by acquiring new, emerging businesses…