Adaptiva announced two key hires. Former Changepoint Vice President of Worldwide Marketing Sonia Martinez joins Adaptiva as chief marketing officer, while Vern LeBlanc comes to Adaptiva from TINYpulse to lead the information security team.
Additionally, Adaptiva announced that it has promoted two vital members of its customer success team: Tom Gibson is now senior director, customer success, and Andy McDonald has been named director, customer success (EMEA).
“Enterprise needs have changed dramatically since the onset of the pandemic, and Adaptiva has led the way forward with game-changing endpoint management and security solutions. With Sonia’s deep expertise in automation and cloud-based services, she is the right fit to drive our marketing efforts forward,” said Deepak Kumar, founder and CEO of Adaptiva. “On top of this, our infrastructure has never been more secure, even amid massive growth, than with Vern in charge of our data centers, digital assets and IP.”
Martinez brings an extensive track record of developing high-performance B2B marketing teams in enterprise and SaaS technology markets. She has worked in both mid-size companies and large enterprises across her marketing career, which spans more than two decades.
Most recently, Martinez served as vice president of worldwide marketing at Changepoint, where she was responsible for rebuilding the company’s go-to-market strategy. She redefined product positioning, messaging and packaging across…