The year 2015 turned out to be an eventful one for Vanya Chandel, as Hugo, her pet dog, came into her life.
The same year, after a year of working as a Human Resource Officer with the Future Group in Gurugram, the MBA grad from Delhi School of Economics decided to fulfil her entrepreneurial dreams.
Back in her hometown Kanpur, also known as the leather city of the world, Vanya began exporting equestrian products to the UK, and soon started taking part in international trade fairs.
Whilst in the business, she often found herself either customising certain accessories for Hugo, or asking friends and families abroad to bring certain toys or accessories for him.
“I just couldn’t find a suitable product in India. Eventually, I realised that the Indian market is exporting good quality products overseas, and keeping the inferior quality products for sale in India. This was a huge gap to fill,” she tells HerStory.
In 2018, she launched ForFurs, a D2C petcare brand that claims to make “export quality pet products for the Indian market” while continuing her export business.
From one pet parent to another
Vanya says being a pet parent herself helps in understanding the market needs.
“I also got a sense of what kind of products people want for their dogs because there are no pet owners anymore, but only pet parents. They need good products for their pets just the way they would take care of their baby.”
Working from a 3,000 sqft workshop in Sarojini Nagar, Kanpur, with a…