“Content is the soul, and SEO is the body. Both cannot function separately.”
SEO expert and Senior Marketing Research Manager, Semrush, Fernando Angulo, redefines content marketing as relevance and relatability.
According to Fernando, SEO is the foundation of what must be done next. Whether you would like more visitors or boost your funnel conversions, SEO is the game-changer. For instance, if your article shows abreast of Google’s page 1 within the snippet area, then you’re more likely to urge more visitors. And, why is that? It’s due to the trust they instil in Google, other readers, and eventually your brand.
“95 percent of Google’s algorithm changes are linked to content marketing and not SEO,” he says.
So, when Google introduces something new associated with its search mechanism, it’s mainly stirred by three things: How good is the published content? How relevant is it? And how briskly it’s being pushed for consumption.
Your quintessential SEO checklist by an SEO expert:
In his quest to assist marketers in optimising their content marketing efforts, Fernando presents a 5-pointer checklist for SEO in 2021 and beyond. The list –
● keywords search
● topic research
● technical SEO
● on-page content
● off-page SEO
Angulo believes that brands can create a disruptive impact on users’ minds if these pillars are cemented well.
Steps to create a robust content marketing strategy:
Semrush follows the 80-20 rule of…