Founder duo helps consumer brands fight back against Amazon—and introduces “Repeat Enablement” technology powered by intelligence layer
With brands racing to increase first-party data capabilities amidst growing privacy concerns around third-party tracking, Repeat today announced a Series A investment led by Battery Ventures. Along with the financing, Repeat also announced a series of new product features to help consumer packaged goods brands better serve their existing customers by making reordering everyday items easier—a key growth lever for brands as new customer acquisition costs continue to rise.
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“We’re incredibly excited about working with Kim and Sarah and the technology Repeat’s building because we think this is a critical piece of the stack for brands as they shift to owning the customer relationship,” said Neeraj Agrawal of Battery Ventures.
Existing investors, including Harlem Capital and Mucker Capital, also participated in the $6 million financing round. Battery’s Neeraj Agrawal, a veteran software investor, will join Repeat’s board. Repeat was founded by entrepreneurs Kim Stiefel and Sarah Wissel, who previously started a DTC brand together.
Growth-stage CPG brands like by Humankind, Jot, and Vegamour already use Repeat to automate replenishment reminders for customers, and to deliver one-click reordering experiences. Now, with new product features like…