The Town of Hinton Administration and the Hinton and District Chamber of Commerce Association officially entered into an agreement to administer the Hinton-wide marketing program on behalf of The Town of Hinton.
Council allocated $30,000 from the Emergency Response Reserve during the regular council meeting on July 6, to promote the marketing program that will focus on the summer and fall season of 2021.
On top of that, the Chamber successfully obtained the Travel Alberta Cooperative Investment Grant in June 2021, in the amount of $20,000. The grant stretches over the fiscal year from April 1, 2021, to March 31, 2022.
“I think the advantages that the town is going to see from this partnership with the Chamber of Commerce are going to return manifold to what we could have done working on our own with the original $30,000 for a community marketing program. The chamber brings resources, financial resources, human resources, that are going to significantly prop up what we could have done on our own,” said Coun. Albert Ostashek.
The Explore Hinton initiative created by the Chamber provides a solid foundation for other opportunities to showcase local businesses in the area, said Natalie Charlton, executive director of the Chamber, in her presentation.
The eight-month long campaign includes social media content and strategies, digital content such as photography, videography, graphic design, and written content, blog posts that capture experiences and conversations with local…