Interest in outdoor adventure activities is continuing to grow and Thereasa Hulgan, executive director of the Cherokee County Chamber of Commerce and Tourism Bureau in Centre is seeking to capitalize on the diversity of the natural resources in Rome’s neighboring community to the west, launching their Weiss Is marketing campaign about three weeks ago.
A collaborative group including the Rome Floyd Chamber, Downtown Development Authority, Georgia’s Rome Office of Tourism along with the city and county governments just unveiled a Rome Is marketing campaign earlier this week.
The local campaign is more of a diversified marketing effort than the Cherokee campaign which is heavily focused on outdoor recreation.
Agriculture and tourism are the two leading economic sectors in Cherokee County with Weiss Lake being the number one destination.
“We just wanted to let people know what Weiss is, and its opportunities for outdoor recreation and lake living,” said Hulgan. “All of Cherokee County is an outdoor adventure.”
In addition to the lake , Hulgan said the Little River Canyon National Preserve and Cherokee Rock Village are also huge draws. Visitation to the canyon preserve was up dramatically from 2019 to 2020 when people were looking to get outdoors and explore places that they may never have been to before. Visitation to the preserve in 2019 was close to 650,000 but that number jumped to more than 800,000 in 2020.
“People have been coming from…