What’s the best way to lure the audience into going through your website’s content? Many would say informative content with relevant keywords. Sure, that will work. But you can’t press the audience to read informative pieces every time. The strategy will become monotonous after a while.
Real Guest Blogging, an SEO agency that specializes in content marketing, uses five techniques that hit the audience emotionally. They believe that these strategies work flawlessly for almost any type of website you can think of.
1. Narrate a story
People love to read a story. They want to connect the small moments in their lives with those stories. And simple storytelling can become an effective tool to grab your audience’s attention. It makes them emotionally invested in the message you are trying to convey.
For example, you can start by sharing your company’s history, how it started, and how everyone worked hard to bring it to such a high position in the industry. A story takes your audience on a journey where they crave for more.
2. Leverage FOMO
Suppose you are selling t-shirts for a hundred bucks. You don’t see too many customers coming. But as soon as you declare a buy-one-get-one offer or a 50% flat discount for a limited period, you see tons of customers placing orders instantly. This is what the fear of missing out is all about.
Limited period deals or limited edition products can create this effect. They draw your audiences’ attention to your content when…