Repurposing content for your email marketing campaigns is pretty much exactly what it sounds like. You take a blog post, or Instagram story, or any other marketing material, and you repackage it into an email to send to your customers and subscribers as part of your email marketing strategy.
What are the benefits?
Why spend more time and money producing new content when you can use existing content in new and interesting ways? By doing so, you reduce the amount of money and time spent on producing content.
You reuse perfectly good content, and you recycle (or perhaps upcycle) that content by repackaging it into a new format. You want to keep your brand’s digital experience engaging without being overwhelming. Marie Kondo that stuff.
Instead of trying to continually find snappy, new, attention-grabbing content, you take the more mindfulness-based approach of savoring the (marketing) moment.
Maximize on the work you’ve already done rather than trying to recreate the wheel. You’ve built a really good wheel, you’re allowed to keep using it. When that wheel wears out, use it as a plant pot (metaphorically speaking). Keep track of your marketing results and figure out when that wheel needs to be changed.
You will save a lot of energy and effort if you use the tools you already have, and the best part is that your customers will appreciate it—they also get fatigued from too many new things.
Now let’s take a look at how to do it.
Make a plan
The first thing you want to…