The powerful effects of coupon marketing are becoming more widely known by the minute, and if you’re not yet using coupons as part of your marketing strategy, you’re inevitably missing out on countless sales opportunities.
Essentially, coupons are simply discounts – and who doesn’t like to feel like they are getting a bargain? However, there are many different and fun ways that you can implement coupon marketing beyond simply offering a discount, and each of them can result in significantly more sales.
The basic strategy of coupon marketing is simple. You provide codes or vouchers to your customers that they can redeem in exchange for either discounts or free products/services.
There are numerous benefits to this strategy, including:
- Making tempting offers drives more sales.
- Giving people great deals encourages repeat business.
- Offering discounts and deals can help to drum up more interest on social media and drive more traffic to your online store.
- Offering discounts can be a great way to clear out any unwanted stock.
Ultimately, every shopper loves a bargain, which is the simple reason that coupon marketing is so effective. In 2020, a staggering 92% of shoppers searched for online discount coupons on sites like Koopy before making their purchases. However, simple discount coupon offerings can be a little too simplistic when it comes to successful e-commerce marketing, so let’s explore some other options.