Is social media marketing required? Well, we all know the obvious answer- YES. Be it a company, a small business, a personal brand, or a social organization, none can ignore social media if they want to reach the masses and their desired audience.
But, before you get started, there are some aspects you need to know. I am sharing a few of them with you for a hassle-free and productive launch of your social media marketing campaign.
● Define Your Goals:
“Marketing” is the keyword when talking about social media marketing. You cannot initiate any marketing campaign until the goals are defined. The best way to define a purpose is to ask, why would you use social media for your brand? Is it to generate sales or get leads or make people visit your location? Or is it a brand awareness exercise where you want to make your brand, products, and services reach your target audience? For a brand, social media can be the most significant link between the brand and its customers for solving customer problems and earning their loyalty. In addition, social media can act as a bridge between individuals like artists, entrepreneurs, speakers, bloggers, vloggers, reviewers, and their enthusiasts.
● Define Buyer’s Persona Or Target Audience:
After defining your goal, you need to decide with whom you will speak through your social media channels. It would be best if you build a persona about your prospects. Make various customer profiles depending upon their likes…