Globalization strategy is a necessary choice
Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
By 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.
Worldwide integrated marketing capability to accelerate globalization
“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said