Tata Wiron, the largest steel wire manufacturer in India, launched #RozaanaKiDhun, a brand-new digital film that salutes the spirit of the everyday Indian who has been the force behind keeping India’s economy up and running when everything else seemed to look uncertain and difficult.
Optimistic about the country’s ability to build a ‘Majboot India’, #RozaanaKiDhun is a celebration of a stronger tomorrow, a tomorrow that is fueled by every Indian every day! It captures the spirit of small businesses and individuals who have continued to sing their daily songs and feed their families during these trying times and keeping the wheels of the economy turning.
The film, released on Tata Wiron’s Facebook and YouTube channels, has been conceptualized by the Company’s digital agency YellowBulbs and produced by the new-age content studio Fickle Formula. With heart-rending music from the talented duo Mayukh-Mainak, powerful lyrics by Varun Grover and rendered by the effervescent Swanand Kirkire, this brand-new anthem is sure to strike a chord with people across the nation.
“Through #RozaanaKiDhun, we are celebrating the spirit of humans who continue to exude positivity and spirit despite challenges, even seemingly insurmountable ones like the pandemic. We see this reflected in our products as well – they enable resilience & strength in structures & ecosystems. Tata Wiron reaffirms its commitment to help…