This article is sponsored by G5. In this Voices interview, Senior Housing News sits down with G5 Senior Director of Compliance Thomas Lavallee to learn the top ways owners and operators can implement and maintain accessibility on the web. He also shares insights into the risks and challenges associated with navigating accessibility, plus best practices for staying ahead of the rapidly changing guidelines for online marketing to the aging population.
Senior Housing News: Can you give a brief overview of your career path and what you draw from most in your current role as senior director of compliance for G5?
Thomas Lavallee: I started my career as a project manager in the heavily regulated field of finance, then transitioned into corporate litigation with several large financial institutions among my clients. Most recently, I started with G5 nearly six years ago where I’ve been able to combine my business operations experience with my legal expertise to help guide the company through the recent evolution of fair housing, data privacy, cybersecurity, and digital accessibility — all of which are now critical aspects of digital marketing in our industry.
Some organizations have taken a head-in-the-sand approach to website accessibility or simply don’t know what they need to do. Can you provide a general overview of website accessibility and explain why it is important?
Lavallee: Yes. Thank you for that question because this is a complex topic that I would…