Short-form video platform TikTok is launching its first ‘For You’ house in the UK this summer to allow consumers to experience the platform in real life.
TikTok has secured a 4,000 square foot pop-up at Westfield London to host its first experiential concept to highlight trends born from the platform through its top creator talent with a combined following of 100 million.
Described as the “ultimate IRL creator experience” the ‘For You’ house is set to open from July 22 to August 8 and will feature Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’ Toole, and freestyle footballers Jeremy Lynch and Ben Black in residence.
The ‘For You’ house has been designed to allow visitors to learn, create and explore with four themed rooms set over two floors offering bookable experiences. The Living Room is the hub of the house, showing the power of editing, the Kitchen will showcase viral recipes and cook-offs, while The Dressing Room hosts beauty, fashion and transformation challenges and The Garden will teach the best sports tips and tricks and dance routines.
In addition, the space will also offer Trust and Safety sessions for parents to learn how to keep their teens safe on the platform.
Holly Harrison, fashion and retail brand partnerships at TikTok, said in a statement: “Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at…