With the curtains closing on Euro 2020 at the weekend, many have spent the last few days trying to digest the tournament and England’s upsetting ending. While I want to talk about the disappointment of Sunday’s final, I can’t bring myself to do it. Of course, losing in a final is crushing, especially when it comes to a penalty shootout, but if you told me at the start of the tournament that England would make the final I’d be over the moon.
Ali previously looked at the 10 reasons why SEO is like the Euros, but I want to take a reflective approach after the tournament and look at what digital marketers can learn from England’s successful Euro 2020 campaign.
There is no one size fits all approach
Throughout the tournament, we saw Gareth Southgate make small changes to The Three Lions lineup depending on the opposition in front of us. Whether it’s the use of a back three against Germany and Italy, or the rotation of the forwards depending on the opposition’s defence Southgate wasn’t afraid to make the full use of his 26 man squad.
When it comes to digital marketing, there is the same need to make the most of everything at your disposal. It’s very unlikely that the same strategy will work for all industries and clients, meaning you need to change up your approach accordingly. For example in certain industries, social media is a must-have while for other clients it’s more important to focus this time on your PR activity. Ultimately, it’s important to have a…