Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase your knowledge and enhance your career. In this article, we are going to tell you what you need to know to obtain the HubSpot SEO certification.
Why Become SEO Certified?
According to a report from HubSpot, approximately 64% of marketers actively invest time in SEO, with 63% of brands making the same investment. Given the difficulty and challenges of getting a website to appear in the top Search Engine Results Pages (SERPs), it makes sense to learn as much as possible about SEO tactics and strategies. Aside from looking good on one’s resume and/or LinkedIn page, a certification is an excellent way to become more knowledgeable about any given subject.
The HubSpot SEO certification is very comprehensive, featuring 24 videos, and it provides marketers with all of the information they will need in order to become proficient at SEO.
The course is broken down into specific topics, starting with an overview and introduction to the course, then moves on through the basics, and then into more narrow aspects of SEO, and takes approximately 3 hours to complete. We will walk through each section, pointing out the highlights and the things the student will want to remember.
Each lesson includes several videos, and most…