DoubleVerify, a software platform for digital media measurement, data and analytics, today released its 2021 Global Insights Report, an annual study on the current state of media quality and performance on the Internet.
For this year’s Global Insights Report, DV analyzed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a market-by-market analysis for North America, LATAM, EMEA, and APAC of video and display impressions measured year-over-year (YoY) from May 2020 to April 2021 across desktop and mobile web, mobile app, and CTV.
“Now more than ever, global advertisers demand greater clarity and confidence in their digital investments,” said Mark Zagorski, CEO of DoubleVerify. “Brands want evidence of campaign quality and performance to maximize the effectiveness of online advertising. This report reflects the key challenges affecting the ad ecosystem globally – benchmarking the industry at large while offering in-depth data and analytics to help brands optimize digital strategies.”
“The present surge in digital content consumption increases concerns around ad fraud, resulting in a loss of both media quality and revenue. Brands are hence demanding better, more sophisticated ways to measure their digital campaign performance. Third-party ad verification solutions can give brands an upper hand in combating ad fraud and improving media quality by…