mParticle, the largest independent Customer Data Platform, today announced an integration with Shopify, the leading omni-channel commerce platform, that further enables mParticle and Shopify customers alike to deliver relevant, timely and exceptional end-to-end customer experiences. Shopify is a new integration offered by the company, adding to more than 300 analytics, marketing, customer service, engineering and data warehouse tool integrations accessible through the customer data infrastructure provided by mParticle.
In the past, using third-party commerce platforms often resulted in some of the most valuable customer data (cart events, purchases, fulfillment status) being siloed within one platform. This lack of integration with other systems left customers with the perception of a disconnected experience. The integration between mParticle and Shopify allows modern brands to build a single view of their customer based on data collected across multiple touchpoints: websites, apps, brick and mortar stores, support channels, social media and eCommerce.
mParticle’s Shopify integration allows brands to extract key user and event data from Shopify and unify it with existing customer profiles. Marketers can use this data to deliver targeted communications, while product and development teams can create 1:1 personalized experiences for customers. mParticle connects all customer data collected across channels to the tools and systems that make use of it to enable: