To celebrate the travel retail exclusive pre-launch of the Paco Rabanne Phantom fragrance, Puig has launched a spectacular and ambitious omnichannel campaign, which embraces over 100 Phantom pop-ups and omnichannel activities in EMEA, Asia Pacific and Americas travel retail.
Phantom, which was pre-launched in global travel retail on 1 July, will be rolled out in domestic markets from August. It is also available on pacorabanne.com.
The ground-breaking fragrance has been described as a ‘futuristic aromatic’ scent and combines new technologies with luxury perfumery craftsmanship to set new boundaries in the world of fragrance.
Puig’s most ambitious travel retail campaign to date
Puig has launched over 100 Phantom animations at key airports worldwide this July, with further activations planned for August and September. The futuristic…