Google favors large sites more than ever, basically because it is trying to avoid providing misinformation in our polarized age. But sometimes the small sites have key new information — like the content that your startup is trying to share with the world. How can you stand out in the right search results, as algorithms continue to change?
Growth marketing expert Mark Spera writes that AI-driven content generators, careful trend tracking, great UX/UI and graphics and inspiration from your competitors’ ads can all give you an edge. His article for Extra Crunch this week was one of our more popular ones with subscribers, but it’s not alone.
Check out our latest coverage of growth-related topics below, plus a few of the many reviews we’ve received this week in our ongoing growth marketer survey. (Please fill it out if you haven’t already, we’re using founder recommendations to find the best growth experts around the world, and sharing the results back with all of our readers.)
Marketer: Maya Moufarek, Marketing Cube
Recommended by: Nikki O’Farrell, www.KatKin.club
Testimonial: “Expert ear and eye from the world of start ups/scale ups and growth. Her functional and direct approach allows you to execute at speed and see results quickly.”
Recommended by: Rhoda Ullmann, Sense
Testimonial: “We’ve tried a number of different agencies, they demonstrate best in class expertise with Facebook and Google paid ad platforms. They…