Social media influencers are digital marketers’ second-best allies, coming right after reliable and versatile social media tools. SMM tools are many; in this post, we’ll focus on those that offer influencer marketing features, i.e. identifying and managing social media influencers of various scope.
Influencer marketing is cost-effective and personal in the best possible way, as it allows brands to build intimate customer relationships and reach new audiences by word of their favorite influencer’s mouth rather than targeted ads or celebrity endorsement. In the world of digital everything, influencers can be a brand’s best friends, provided the brand is armed with the right tools to find the right brand ambassadors.
Let’s look at some of the best social media tools for finding influencers. We’ll explore options for every budget and activity scope, so make sure you stay put and give a try to the tool that looks like the best fit for your needs.
1. Awario — influencer research via industry, competition, and brand intel
Awario is a social media listening tool, which means it searches social media 24/7 to find every mention of your brand, competitors, industry, product, or any keyword you have in mind. It then analyzes the data and presents you with the insights needed at any given step of your marketing work — from audience analysis to content research.
Awario is a great tool to start with because it lets you run a quick scan of your business…