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Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it.
As the photo-sharing platform continues to grow, so does its influence on its users buying habits. With that in mind, you can use Instagram not just as a place for sharing photos, but also for getting new customers.
To help you succeed on Instagram as a small business owner, we’ve gathered the best tactics and advice from successful SMBs. Here are seven tried and true ways to use the social network as a marketing tool.
1. Create engaging emoji captions
Capitalizing on emojis is an effective way to engage your followers. They say a picture is worth a thousand words, and hashtags are funny and slightly different. Try using them together for extra creativity.
Emojis are especially effective on Instagram, as they can be used to add personality to your messages. You can use the same emoji for different occasions, or mix up the colors and style of the message every time you post something new.
Related: 15 Ways to Optimize Your Instagram
2. Be original
No one can resist the lure of original content…