Oftentimes, it’s not what you know, but how your keywords rank in the world of SEO. When your website ranks on the first page of Google search for the right keywords, it allows you to attract the right traffic to your website and generate the best chance of making a conversion.
If your prospective customers want to learn something, buy a product, or subscribe to a service that you offer, they may do what we all do on a daily basis and ‘Google it.’
Google’s search engine looks at scores of ranking factors to work out which websites should appear as a search result for each keyword. One of these factors is to match the search query being made with the content of websites related to specific words or phrases.
Keyword research enables you to find what keywords your customers are most likely to type into Google. It can allow you to understand your customers better, as well as their pain points, needs and goals based on what terms they’re searching for.
It’s possible to use this information to produce content yourself to answer such questions and needs, or you can learn which areas of your website to improve to deliver the best ROI. One of the most effective forms of research is ‘longtail’ keyword research. Longtail looks at unique searches and highly specific phrases people use when searching for a product.
However, there are many creative ways in which you can use keyword research to deliver unique insights to outmanoeuvre your competitors. Let’s take a look at 7…