If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy.
Today, we’re going to cover:
- What a content marketing strategy is.
- Why your business needs a content marketing strategy.
- How to develop a lead-generating content marketing strategy.
Here we go.
What is a content marketing strategy?
A content marketing strategy is a plan for growing your brand’s audience by creating and distributing content that engages, educates, or informs.
While this definition explains what a content marketing strategy is, there are some parts that you’ll need to define for your business. The first part is what growing your audience means for you. A lot of businesses use content marketing to grow their brand awareness. Showing up in the search results is a great way to get your name in front of your potential customers.
Moz’s brand name appears five times here, for instance. That’s bound to stick.
The rest of the parts in the definition you’ll need to determine include the format of your content, the platform for your distribution, and how it’ll engage your audience….