Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that respected industry veteran Anthony Katsur will join as Chief Executive Officer. Katsur will assume the role on August 2, 2021. Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.
“Anthony joins IAB Tech Lab at an incredibly important moment, and I can’t imagine a stronger CEO to lead IAB Tech Lab into the future,” said David Cohen, CEO, IAB. “He has made outstanding contributions over the past years as a contributor to IAB and IAB Tech Lab focused on driving excellence in video and mobile. He brings exactly the right expertise to lead the industry in developing the specifications and standards required to maintain a vibrant and open internet.”
Tech Lab is a global organization that boasts over 700 member organizations around the world. Critical standards developed by Tech Lab include ads.txt (Authorized Digital Sellers) and sellers.json to support brand safety, the Transparency and Consent Framework (TCF) for the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) Compliance Framework, and OpenRTB (Real-time Bidding), which underpins programmatic buying and selling.
Most recently, Tech Lab has led the global technical efforts to provide solutions to replace third-party cookies via Project Rearc. Tech Lab operates the technical working group of the Partnership for Responsible Addressable…