Marketing analytics is defined as the process of managing and studying metrics data in order to determine the return on investment (ROI) of marketing efforts, in addition to the act of identifying opportunities for improvement. Marketing analytics is useful in understanding the big picture marketing trends as well as monitoring these trend over time. It is helpful in forecasting the future results. Marketing analytics software is useful for a company in tracking the data affecting the traffic, leads, and sales. Increasing marketing budgets across the globe have been contributing in the growth of marketing analytics market.
Marketing Analytics Market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Business strategies of the key players and the new entering market industries are studied in detail. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis.
Top Key Players Profiled in this report are UOL DIVEO, BRQ, Exage S.p.A., WebRadar, Deepen, BIX Technology, EXASOL AG, IBM Corporation, Tekoa, Neoway Business Solutions, Microsoft Corporation, Stefanini, Oncase.
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