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by Basil Springer
“Finally, brothers, whatever is true, whatever is honourable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.” – Philippians 4:8
Most people, after completing their basic education, seek jobs to earn a living and provide for the financial security of their families. COVID-19 has reduced the number of job opportunities and more individuals are forced to become startup entrepreneurs.
The purpose of marketing is to bring life to a startup by mobilising entrepreneurial passion, persistence, patience, and business ideas to generate a steady revenue.
It is wise for such entrepreneurs to seek the guidance of an experienced shepherd from the outset to increase their chances of converting these concepts into commercial realities. Today’s topic will address five important elements of marketing:
(2) scalable products;
(3) sales strategies;
(4) distribution channels; and
(5) pricing policy.
Branding – Uniqueness of brand image
As a startup enters a competitive market space, the entrepreneur must create a unique brand which differentiates it from its competitors. For example, I launched a startup called “Statistical, Information and Computer Systems (SINCOS)” in 1977. The…