Shivani Agarwal had always dreamed of following in her father’s footsteps and establishing her own company.
After completing her undergraduate degree in economics from Delhi University and an MBA from KJ Somaiya Institute of Management, Mumbai, she worked with her father, who had a trading company for different kinds of paper, for a few years to understand the various elements of entrepreneurship.
When her father set up a manufacturing unit, the project did not take off. Shivani seized this opportunity and stepped in.
“I always wanted to work on my own, not report to anyone. I decided to use the existing resources to manufacture tissue paper, toilet and kitchen rolls and cling film and aluminium foil for food packaging, among other products,” she recalls.
Shivani established Scraft Products as an MSME unit in 2010 in Sonepat, Haryana. In 11 years, though the business has seen various ups and downs, Shivani has forged ahead with ideas and processes that she did not know much about earlier, and that included association with modern and wholesale retail.
“When I started off, it was very difficult because I did not have any idea about branding, product marketing, and the like. Since a lot of investment had already gone into the plant and machinery, we did not have a lot of capital to work with, and to spend on advertising or marketing. We were talking to distributors on our own,” Shivani says.
In 2010, Walmart became Scraft’s first customer and things…